final project - text and image

Focus:

• Words, conversations, phrases, literary texts, poetry and speech can be approached analytically and explored visually to reveal new and deeper meanings.

• Artists have, for many years, utilized visual means to examine the role of language and text to explore how it serves to communicate an individual's ideas on many levels.

• For this project, you will start by selecting a text. Your text can be a poem, speech, part of a literary work, a phrase, or a conversation and will be the guiding force behind the concept.

• You will draw on all of the animation and video techniques we have covered to this point in the class to visually orchestrate your text through a moving image with sound (using animation, or video, or both).

• The goal will be to connect a text to moving images in an ORIGINAL, EXPERIMENTAL, AND CREATIVE way.

• You will produce an original soundtrack to add to and shape the ideas in your moving images.

Instructions:

1. Text RESEARCH

  • The text for this project will be the basis for reseasrch and development. The text choice will be the basis for the development of moving imagery and audio. There are a variety of ways the text iteself will be manifest in the final presentation.
  • Think about how you can let the text fuel your imagery in an abstract way.
  • Choose a text that is clear and compact.
  • Type out the text to submit.
  • Print your text on letter sized paper. Type your name on the print.

2. Process Selection

  • Select an aspect of the text to be the basis for a moving image work
  • What materials will be used (animation, video, drawing, photographs, combinations)?
  • What will the visual style be?
  • What type of sound and images will be combined?

3. FRAME MOCKUP

  • Digitally compose a mock up to visualizes your process and give an indication of the actual look and feel of the piece.
  • Mock ups should visualize actual camera angles, scale of subject, textures, colors, and composition. Use a Video Resolution for style frames in 16:9 ratio (HD, 4K, etc.)
  • Set it up like one the following examples:

    example 1

    example 2

    example 3

  • Any image editor can be used to produce a mock up. (Photoshop, Illustrator, After Effects, Procreate, etc.)
  • Print out your mock up (in color) on a letter-sized sheet of paper.
  • Submit your mock digitally to the drop box folder.

4. Produce your moving images

  • The Text and Image assignment is a experimental exploration of the relationship between the chosen text and moving imagery and sound.
  • Based on your text and mock up, produce your piece using the most appropriate technique.

5. Create original audio

  • Audio should be a MIXTURE of sounds from different sources. The mixture should have an original idea.
  • Audio should conceptually relate to the text and build an environement that supports the text.
  • Sound and audio should be ORIGINAL and used to support the concept.
  • Songs should NOT be recognizable in your sound track.

6. Add a title to your piece at the beginning or end.

  • Use a little extra lead-in time at the beginning as well as at the tail end.

7. ADD APPROPRIATE TRANSITIONS AT THE BEGINNING AND END

8. CONSIDER ALL THE TOPICS COVERED

  • Camera - how shots are composed and camera realates to the subject
  • Transitions - fade in and fade out at the beginning and end
  • Timing and Sequencing - how shots are composed and sequenced
  • Animation - Animated elements have appeal, physical qualities, and refinement
  • Manipulation of Materials - video, sound, and image have developed with various composited workflows and styles
  • Audio - Sound elements create a space with layers (foreground, middle ground, background)

8. Present

  • Present your finished project to the class for critique.

Format:

MOCK UP

  • Mock Up sizes are not specific but imageray should fit on a LETTER SIZED PAPER
  • 16:9 aspect ratio in a standard video resolution.
  • Mock Ups should be printed out in color

VIDEO

  • format: H264 (.mp4)
  • size: HDV/HDTV 1080 (1920 x 1080 pixels - square pixels)
  • frame rate: 30
  • video encoded as: H.264
  • length: overall length should be appropriate to the concept

Parameters:

NO SONGS

ALL ORIGINAL SOURCE MATERIALS should be used in the production of your finished piece.

NO TEMPLATES should be used in the production process. Presets from After Effects are OK.

What to Turn in:

1.Mock Up

2. Final movie file

3. Your final soundtrack file

4. ALL Files used in production (.aep, .prproj, .sesx)

4. ANY footage files included in the final movie (psd. jpgs, ai, pdfs, etc)

5. Put all of the files in 1 folder

6. Turn in the folder for grading.

firstname_lastname_final

7. Submit to the SOAD AD 442 Folder > Final Project Drop

*all support files must be submitted for grading

 

Criteria For Grading and Evaluation:

Basic Includes

Required elements - printed text

Required elements - Mock UP - illustrates production idea before beginning

Required elements - original moving imagery produced and sequenced based on a chosen text

Required elements - appropriate transitions (beginning and end)

Required elements - title at the beginning or end

Required elements - original audio score

Required elements - all original source material

Required elements - H.264 file rendered

Required elements - submitted and presented for critique

5 point deduction for using any items listed under Parameters

Idea

Creative and Original idea - original and inventive experimental approach to using text and image

Text selection - usable, appropriate text to build idea with

Construction - creative and original combined use of materials

Creative incorporation of Audio

Effort

(visual production)

Effort

(audio production)

 

Ambition with production (visual)- ambition with what you set out to do

Ambition with effort (visual)- how much you put into your idea

Ambition to delivery (visual) - how much attention to detail and level of finish

Ambition with idea (audio)- ambition with what you set out to do

Ambition with effort (audio)- how much you put into your idea

Ambition to delivery (audio)- how much attention to detail and level of finish

Design

Application of formal elements - color, texture, shape, line, space, form

Application of principles of design - movement, speed, rhythm

Craft

Orginal video footage has good composition, camera work, and exposure

Proper use of digital components and files.

Total

50 pts

 

Critique/Presentation
attended critique and presented project
  participated in discussion, attentive during presentations
10 pts *
Total
 

* not attending critique or being prepared on the due date will result on 0 points.